Project Description

California Association
of Health Plans

The Fight for Drug
Price Transparency

Client

California Association of Health Plans

Sector

Health Care

Expertise

Issue Advocacy

Capabilities
  • Research & Insights
  • Strategic Planning
  • Creative
  • Content Development
  • Messaging
  • Media Relations
  • Coalition
  • Digital Advertising
  • Social Media
Overview

As skyrocketing prescription drug prices drove up healthcare premiums nationally and state governments forecasted massive spending on pricey drugs, California’s health plans decided to act — or risk shouldering the blame. The California Association of Health Plans (CAHP) partnered with five of the state’s largest plans and enlisted Fiona Hutton & Associates to take on Big Pharma.

The team created RunawayRx, California’s first integrated communications and advocacy program, to drive a dialogue and mobilize a coalition around drug prices. RunawayRx developed compelling messaging, content and news coverage, and was a driving force in securing a landmark legislative victory, SB 17, the nation’s most comprehensive legislation on high-priced prescription drugs.